In the politically correct world of today, few are prepared to take a stand on the issues that most affect us. Our entrepreneurial spirit has slowly evaporated as herd mentality, fear of risk and primacy of the shareholder take centre stage.
In a joint-venture collaboration with CPA Australia, evolution media group has created The Bottom Line, a cross-platform leadership initiative aimed at bringing to bear the collective wisdom of those leaders who’ve risked it all and emerged at the top.
The initiative has attracted some of the most influential names of our time – Neil Armstrong, Bryce Courtenay, David Gonski and Ita Buttrose amongst them.
At the core of the show is Alex Malley, CEO of CPA Australia, an organisation intrinsically committed to leadership through education and representing over 130,000 professionals across the region.
As a CEO, Alex is able to get to the heart of the story in a way that few can, bringing into sharp focus the things we need to do to continue this nation’s prosperity in this time of change.
The Bottom Line is our collective commitment to inspiring better leadership. The Icons Series features on Channel Nine Australia from February 2013.
- Launch date:
- AUGUST 25,2010
- Official website:
- Joint venture – CPA Australia & Evolution Media Group
- Screened on:
- Current Season: Channel 9