Who We Are

We are an independently owned media business with a 12 year track. Established in 1999, evolution media indentified a gap in the finance sector – to be able to solve business problems with quality content that has real entertainment value.

Since our startup we have evolved considerably and become a pioneer of branded content in the finance world. We have created reality TV shows, mainstream TV series and online programs and magazines that have solved some of the biggest challenges facing corporate Australia today.

We have also forged an extensive distribution network to reach millions of viewers. If you would like to explore our distribution partners and reach potential please talk to us today.

We are a blend of highly experienced media professionals and those with a deep knowledge and passion for the business and finance sector.

Vanessa Stoykov

CEO and Founder

Vanessa has led evolution for the past 12 years, a company she founded at the age of 26. Vanessa started her career as a finance journalist, after completing a journalism degree majoring in politics and economics from UC. Vanessa specialised in writing about institutional investing, before moving from journalism to work for funds management firms such as Zurich, Commonwealth and EquitiLink. In these roles she spanned business development, strategy and marketing. Seeing a gap in the business and finance community Vanessa launched evolution media in 1999, and then eight years later, evoTV. She was a finalist for the 2008 Telstra Young Businesswoman of the Year Awards.

Paul Wodrow

Creative Director

Paul has spent the past 25 years working across large and small creative agencies, as both a copywriter, creative strategist and creative director. His clients have spanned automotive, FMCG, and B2B sectors. Working with agencies such as Mojo, MCWASP, and many others, Paul's skill-set covers print, digital and content. His focus at evolution and evoTV is the creative strategy and direction of our key clients and hero content. His campaign have won many awards for our clients.

Marcus Field

Managing Director

Marcus brings 15 years experience in B2B and B2C marketing across a range of industries including finance, travel and tourism. That experience has been gained from a well rounded set of roles incorporating sales, advertising, research, sponsorship and direct marketing. Digital strategy in particular has been a focal point of Marcus' achievements, having been instrumental in driving digital channel migration success for businesses like Air New Zealand, ANZ and Zurich. He brings this holistic marketing and digital strategy planning expertise to bear across our client base.

Craig Donaldson

Publisher

Craig Donaldson is a business editor, professional journalist and communications specialist with more than 15 years’ experience. He has written for a number of highly regarded business magazines and websites including AFR BOSS, CFO Magazine, Knowledge @ Australian School of Business, Property Australia, Lawyers Weekly, Government News and Risk Management. With a communications degree in journalism, advertising and public relations, Craig worked as an editor and associate publisher for legal and business publishing multinational LexisNexis for more than eight years. As Publisher of evoTV, Craig is responsible for our client base on a number of publications and communications projects. With a strong focus on collaboration, he is responsible for generating audience engagement to assist clients in achieving their business objectives.

Sally Barwell

Head of PR

With a strong background in business communications, media relations and strategy development, Sally plans, manages and implements public relations programs for evolution media’s clients. Through her work with organisations across Australia, the United Kingdom and Europe, Sally has provided communications consul to a variety of brands including large multinational companies and smaller local business. With over nine years experience in the communications and public relations industry, Sally has worked across the financial services, technology, manufacturing, telecommunications and digital industries. Sally has a Communications degree from the University of Technology, Sydney (UTS), specialising in Public Relations.

Michael Carlton

Head of TV

Michael (Mike) Carlton joins evolution media as Head of Production with more than 25 years experience working in production roles within the film and broadcast industry. As the former Network Ten TV commercials and digital media producer Mike has vast knowledge across many areas of production from scripting, through to camera operations, directing and editing. He has previously worked on branded content for shows such as Junior Masterchef, The Biggest loser and The Renovators