ANZ Private

With more ultra High Net Worth clients than any other private bank, our brief for was to evaluate ANZ Private’s content and marketing strategy in the context of a larger repositioning project. The strategy platform we developed encompassed custom publishing both offline and online as a way of deepening client relationships and improving share of wallet. In Private, the print component, is the inspiration platform for clients, showcasing the depth of talent and breadth of service offered by ANZ Private through exclusive insights to strategy, business and personal success stories.